USA – Mexico | Private | Alta Ventures Mexico was created by its two founder Claudiu Rogoveanu and Dennis van der Heijden in 2008 based on the fact that anyone should be able to afford software that enabled A/B testing and personalization. In those times $5000 USD was the minimum budget to get access to those tools. In 2010 they launched their first version of software that was used inside their previous company. Two years later with funding from Alta Ventures the founders grew their team to handle the volume of agencies and large ecommerce clients that joined and re-branded to and their tool to Convert Experiments. Since that time they have been steadily adding Top 5000 clients from all over the world and have helped hundreds of businesses grow their revenue and conversion rate by measuring the impact of copy, color, images and designs before they are changed for the entire website.

News Conversion Testing for Magento Made Easy
Blue Acorn recently announced the beta release of the Blue Acorn Convert Experiments module on the Magento Connect marketplace. The announcement came during a recent webinar hosted by that featured Blue Acorn Founder & CEO, Kevin Eichelberger.

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Venture Beat throws developers an A/B testing lifeline
Nine days after announced that it was shutting down its mobile testing service, has thrown developers a lifesaver.

Twitter bought two months ago, but isn’t interested in the startup’s A/B testing technology, which helps developers add multivariate tests to their iPhone and Android apps in just a few lines of code. In a generous gesture, open-sourced the software to run the service … but doing so means that developers would have to run and maintain their own servers.

So is doing that for them. Read More

PR News

LogMyCalls and Announce Integration: A/B Testing for Phone Calls

Leading call tracking SaaS LogMyCalls today announced an integrated partnership with, industry-leading A/B testing and conversion optimization tool. The partnership will provide fully integrated call analytics and conversion optimization opportunities to marketers. Read More